Providing More Than Competitors
The best way to stand out competitively is to provide better products which are properly marketed in the local community. But if you’ve got some high-dollar competition, this could be a tall order. Following are several considerations that can help you be more competitive in the industry.
- Hire Contracted Professionals
Before you people your construction staff with dedicated personnel, you might consider contractors. These individuals typically have a diversity of experience, and can work with you regularly enough that they eventually do eventually become consistent workers at your business.
Still, in a pinch, if you’ve got a number of different contractor teams, you can get multiple projects running simultaneously for multiple clients—that’s good for your reputation.
- Get The Right Equipment
One way to be competitive is to have multiple backhoes, and the personnel to operate them; according to MyLittleSalesman.com, “A new or used backhoe is capable of performing many different support roles in various construction, landscaping, and earth moving projects. The appeal of these compact machines lies within their heavy punch and practical design…”
Don’t stop at backhoes. Constantly look for cost-effective equipment in decent condition. You never know what you’ll need, or where; but if you’ve got an expansive business model, you can expect to have continuously increasing needs over time—so stay ahead of those as best you can through equipment acquisition.
- Cost Analyses
Provide cohesive cost exposition. For example, there are a lot of costs involved in building a deck. Get a little information from the individual interested in building one, and give them numbers which determine cost in that regard. This is impressive, and provided you stick to those projections, will give you a leg up on competition. Err on the side of caution and know you’ll come in under-budget, while simultaneously expanding your reputation.
- Help Clients Save Money And Effort
Give the option of simple property upgrades for clients. Here’s one that’ll get you a lot of easy work: solar panel installation. Basically you just mount them and plug them in. This upgrades property value while saving your clients money.
- Don’t Neglect The Small Jobs
Today’s generation is woefully inadequate when it comes to working with their hands. This generation has been largely ruined by computer solutions, video games, social media, and smartphones. Nobody wants to get dirty, and very few understand how to do basic things.
Caulking is a great “for-instance”. Caulking a bathtub is a job which takes ten minutes, tops—and that includes the jog down to the department store for the caulk. But most millennials today have no idea how to do it. They would be happy to pay you $50 to caulk a tub, and may even post a craigslist add to that effect.
If you’re always willing to do even the small jobs, you may find that individual workers at your company can make quite a bit in a way that’s cost-effective to your company. You might even designate a “crack squad” whose job it is to handle menial tasks for inbound clients.
- Provide Better Services
This is easier said than done, and it was mentioned at the beginning of this writing; but it’s the truth. If you want to be the most noticeable, competitively viable agency in your region, you want to provide better services. Focus on this and you’ll see yourself become more successful.
Beat Out The Competition
A construction company that provides better services, doesn’t neglect the small jobs, helps clients save money and effort, provides cost analyses, uses the right equipment, and hires contractors when necessary will likely establish and maintain a competitive edge.