Tips for Making Better Decisions for Your Company

Tips for Making Better Decisions for Your Company

Decision-making is an integral part of the business world and employees expect every decision to move the company from one growth level to another. However, organizational decision-making is not an easy task. It’s a skill that requires honing and experience. That’s why many businesses leaders rapidly turn to business intelligence (BI) technologies to make the process more manageable. Here are a few tips to make better decisions for your company.

Make Use of Data.

Data can be a valuable resource to organizations of any size and executives can rely on data to identify weaknesses and strengths in the business processes to improve operational efficiency. Leveraging an organization’s data for better business decisions can also be a good choice. Before making decisions, businesses depend on various data types from multiple sources to understand their customers and future outlook. Implementing data-driven decisions have a significant chance of propelling businesses towards their desired outcomes. But decision-makers don’t need just any form of available data. Data used for decision-making must be relevant, accurate, and governed, which can be hard to come by.

Modern businesses generate huge volumes from varied data sources and quite often, dealing with disparate data sources exposes organizations to the risk of data errors which can negatively affect decision-making. That’s where data virtualization solutions come in handy. Data virtualization (DV) strings different data types from multiple sources into a single source of truth, making it easy to prepare, clean, and develop the quality and accuracy of your data sets for effective decision making.

Overhaul Your Current Decision-making Strategy.

Business leaders can deploy several methods to achieve positive outcomes for their companies. The methods may vary in processes and planning requirements. For instance, rational decision-making rids the process of intuition and subjectivity. It encourages using laid-down principles and rational data every step of the way. On the other hand, intuitive decision-making involves a lot of guesswork with the popular monicker “trust your guts.”

These two styles can work for your company in different ways. Many business leaders go for the latter when they have less time to plan and deliver. The former involves meticulous reasoning and ensuring you don’t leave things to chance. Assess your project details and decision’s expected outcomes before choosing a style.

Use the A/B Testing Methods.

The objective of decision-making is to produce desired outcomes for a specific target group but that’s not always the case. Some decisions might not benefit every single member of your target group but that doesn’t negate the decision’s motive. Many decision-makers face this challenge, and often, they have to trade-off. For this reason, it’s best to adopt the A/B testing method and have multiple alternatives considering the differences in their target beneficiaries’ specific preferences. Data remains an integral factor at this stage. You can pull real-time analytics from your DV dashboard to create best and worst-case scenarios for beneficiaries to select the best option.

Critique Your Final Decision.


Effective decision-making requires a transparent process and making company-wide decisions that don’t reflect the needs of the target beneficiary can cause problems during implementation. Identify and communicate your final decision with the company’s different stakeholders before the implementation stage, offering them a chance at the decision-making table. Failing to do so can bring up several challenges during the implementation stage.

Also, note that the decision-making process doesn’t end after implementation. It’s a continuous learning journey, evaluating impact and feeding lessons learned into the decision-making process. Situations can change so can all the parameters on which your decision is based. So, it helps to have a backup plan as you implement your decision. Backing up your decision doesn’t mean it’s flawed. Rather, it improves your agility when constraints hit.

All in all, effective decision-making along with good data management is crucial for business leaders and project managers. Following these tips can help you make better decisions for your company.